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"Adveritsing isn't a science. It's persuasion, and persuasion is an art "William Bernbach (1911 - 1982 ) US advertising executiveDiscuss these advertisements . Which do you like best? Why?VocabularyAdvertising media and methodsA- Newspapers are one example of an advertising medium. Can you think of others?B- Look at these words. Label each word 1 for 'advertising media', 2 for'methods of advertising' or 3 for 'verbs to do with advertising'.1-advertorials 2 2-endorse 3-point-of-sale 4- sponsor 5- banner ads 6- exhibitions 7- pop-ups 8- sponsorship 9- billboards (AmE)/hoardings (BrE) 10- free samples 11- posters 12- target 13- Internet 14- press 15- television 16- cinema 17- leaflets/flyers 18- product placement 19- viral advertising 20- commercials 21- outdoor advertising 22- radio 23- communicate 24- place 25- run
Which of the methods do you connect to which media?EXAMPLE: television - commercialsD- Choose the most suitable words to complete these sentences.1 A lot of cosmetics companies give away_____so that customers can try the product before they buy.
2 Advertising companies spend a lot of money on creating clever ______that are short and memorable, such as the message for Nike: 'Just do it'.
3 Celebrity _____ is a technique that is very popular in advertising at the moment.
4 If news about a product comes to you by _____ , someone tells you about it rather than you seeing an advert.
5 Many companies use post and electronic ____ because they can target a particular group of consumers all at the same time.
A new kind of campaign Read the article and choose the best headline.
Read the article again and answer the questions.1 Why did Honda need a new publicity stunt with skydivers?2 Why was the Honda advert unique?3 Why are Sky+ and Tivo a problem for advertisers?4 What happened in the Honda advert?5 What happened in LG's 'Scarlet' campaign?6 What did the Honda campaign's developers do?7 What different types of advertiSing did Honda use?C-Find all the word pairs in the text using the words advertisement or advertising.D- Match the words in bold in the word pairs (1-5) to their meaning (a-e).1 pUblicity stunt a) newspapers and magazines2 design features b) a short phrase that is easy to remember3 Honda slogan c) a series of actions intended to get a particular resull4 poster campaign d) an important, interesting or typical part of something5 press coverage e) something done to get people's attention
Complete the text with some of the following word pairs .slogans - publicity stunt - advertising campaign - live advertisement - word-of-mouth advertising - teaser advertisements -poster campaign -design features - press coveragePUBLICITY STUNT TIPSNothing will get your product noticed faster than a well·thought·out and well·performed . First, you need to plan an . You could start with some on radio or TV and design some large adverts for a . You need to highlight all the key . Alert the local media and get good . Tip off the local radio or TV station that something is going to happen. When it comes to the actual publicity stunt, ensure that all or logos are visible. And if you have the money, why not try a on TV? Finally, try to get some free and hopefully end up on You Tube.
Howadvertising worksWpp is a world leader in marketing communications. MindShare is part of the group and Marco Rimini is its Head of Communications Planning. Listen to the first part of the interview and complete the gaps with a maximum of three words.
https://thespeakingcats.com/wp-content/uploads/2023/08/1_31.mp3I always go back to the beginning and , what is the person who's paying for the campaign ? What is that person's , what is it that that person as a result of on this advertising campaign?
Articlesa/an • We use a or an before singular countable nouns. a publicity stunt • We use a or an to introduce new information. They are building up to a traditional 30·second advertising campaign • We often use a or an to refer to people's jobs. She's an accountant• We use a before consonants and an before vowel sounds a commercial, an advertthe • We use the when we think our listener will know what we are talking about. the Internet • We use the when it is clear from the context what particular person,thing or place is meant because it has been mentioned before. The campaign is the latest attempt to ...'zero article' We do not use an article before: • uncountable nouns used in general statements. Information is power. • the names of most countries, companies and people. Poland, Honda, Ian Armstrong • A few countries require the:the Philippines, the United Kingdom, the United StatesTick the correct sentences.
Starting andstructuring presentationsA- What factors do you need to consider when preparing a business presentation?B- listen to two different openings of a presentation. What is the same/different about them? Which do you prefer? Why?https://thespeakingcats.com/wp-content/uploads/2023/08/1_34.mp3C- Choose one of these presentation situations. Write and practise the opening of the presentation.1 Your company is launching a new product. (Audience: a group of potential customers)2 You are presenting your place of work o r study. (Audience: a group of potential customers or students)3 Your company/organisation is introducing a new way of working. (Audience: a group of colleagues)D- An important part of structuring a presentation is letting the audience know what is going to happen next, or signalling. listen to an extract from later in the presentation in Exercise B and fill in the gaps.https://thespeakingcats.com/wp-content/uploads/2023/08/1_35.mp31 ... where this is very important. lust to give you a specific example: the next slide, the chart that the key age group is 18 to 25, but that this will become less, not more, important as the product matures in the market.2 As I say, this is reflected across all the markets. Right the target markets the final part, and the media we plan to use. We'll start in 3 This will be linked to a coordinated press campaign starting in June before we go to the storyboard: are that firstly