Which of the idioms in the previous Exercise refer to:
a) a situation of fair competition?
b) being in fronl of the competition?
c) being at the same level as the competition?
d) being the only competitor?
e) wasting your time on a hopeless situation?
g) a change in the rules?
i) being in a very bad situation?
j) an important company or person with a lot of power or influence?
Discuss the questions.
1 Have you ever felt you were flogging a dead horse
a) at work? b) in your private life?
2 Which companies are ahead of the game in your industry or the industry you would like to work in?
3 Can you give an example of a situation when
a) someone moved the goalposts? How did you feel? b) you were in the driving seat?
4 Name some major players in the following industries:
automotive, telecoms, computing, electronics, an industry you know well
6- Match the phrasal verbs with take with the meanings (a-e).
7- Complete the sentences with an appropriate form of take and a preposition.
Answer the questions.
1 Do you think that McDonald's strategy will be successful?
2 How do you think Starbucks will respond?
2 In static markets, there is not much competition.
3 The UK grocery market is dominated by a few companies.
4 The grocery market is not competitive.
LANGUAGE REVIEW : Passives
• We make passive verb forms with the verb to be + the past participle.
Starbucks was started by Howard Schultz.
• We often choose a passive structure when we are not interested in who performs an action or it is not necessary to know.
Howard Schultz was awarded an athletic scholarship to Northern Michigan University.
• If we want to mention who performs the action, we can use by.
Howard Schultz was named Chief Executive by the company's Board.
• We often use a passive structure to be impersonal or formal (for example, in notices, announcements or reports).
It has been agreed that the prototype will be tested next month.
• Some verbs can only be used in the active, e.g. occur, rise, happen, arise, fall, exist, consist (of), depend (on), result (from).
• Some verbs which often appear in the passive are: (be) born, situate, design, estimate, bose, test, accuse, jail, shoot, bother.
Look at the sentences. Correct the incorrect ones.(when correct type "CORRECT" )
1 The result of the leadership contest was based on the boardroom vote.
2 The leadership contest was depended on the boardroom vote.
3 Where were you when the president was be shot?
4 The CEO has been accused of stealing funds from the pension fund.
5 They are depend on the CEO to show strong leadership.
6 He was jailed for six months.
7 I can't be bothered to finish this report.
8 All the candidates need to be tested.
9 Problems may be occurred after the leadership vote.
10 The CEO's strategy is based on her second book.
11 The President of the company was born in 1962.
12 The audience is consist largely of senior executives.
An Italian bicycle manufacturer wants to enter the S wedish market, using an agent. The manufacturer and the agent disagree about some terms of their proposed contract. listen to the discussion between them and answer the questions.
1 Which of these points did the two sides agree on during the negotiation?
Role-play the negotiation between a store owner and the manufacturer of Sheen, a hair shampoo for women. Be diplomatic.
• You want to order 50 bottles of
Sheen at the quoted price.
• You want a 10% discount.
• You want 60 days' credit.
• You want delivery in two weeks.
• You get a bonus if the order is over
• You don't give a discount for orders
of less than 100 bottles.
• You want payment on delivery.
• You can deliver in three weeks.