1- Listen to two colleagues in the marketing department discussing the planning of the conference. take notes.
Hotel 1
Seagreen Hotel, Miami, Florida {US)
• location: seafront, close to beach
• Access: half an hour from airport, no shuttle service
• Conference facilities: one conference room (capacity 200), two meeting rooms, a large lounge (capacity 60 people) could be used for workshops if necessary
• Bedrooms: small, all with sea views, well-designed with modern furniture/facilities
• leisure: Olympic-size swimming pool, gift shop, art gallery, small fitness centre (not much equipment)
• Price: $2,200 per participant, including meals and all entertainment
• Restaurant: spacious (capacity 250), mainly Spanish and Mexican dishes, famous Hispanic chef.
• Entertainment: local musicians and singers, lively and noisy at night
• Guest reviews: excellent service, business centre - limited hours
Hotel 2
Bamboo Conference Centre, Macau (south-east China)
• location: city centre
· Access: 40 minutes from the airport, shuttle service, taxis, buses
· Conference facilities: conference room (capacity 300), eight meeting rooms (extra reservation charge $100 per room per hour)
• Bedrooms: spacious, luxurious, satellite television, free mini bar
• Leisure: casinos, night clubs, shopping mall (five minutes from hotel)
• Price: $3,100 per participant, including meals and two guided tours
• Restaurant: private dining hall (capacity 1 50), chef James lee offers Cantonese cuisine, many unique dishes
• Entertainment: wide range available in the area
• Guest reviews: beautifully furnished rooms, reception desk slow to respond to service calls
Hotel 3
Hotel Porte Ouverte, Monte Carlo (Monaco)
· Location: on a hill overlooking city, 10 minutes to the Palace and beach
· Access: at least 45 minutes from Nice airport, longer if traffic jams, no shuttle service
· Conference facilities: conference room (capacity 500), many meeting rooms, with up-to-date equipment
• Bedrooms: award-winning designs, well equipped, some have balconies/sea views
• Leisure: outdoor swimming pool, spa and fitness centre, free trips to old town of Nice
• Price: $4,000 per participant
• Restaurant: capacity for 250 diners, international cuisine
· Entertainment: pianist plays every night in the hotel lounge
· Guest reviews: service OK, but not outstanding; bars very busy at night, expensive drinks
Hotel 4
Hotel Steffanberg, rural area (Sweden)
• Location: a modernised castle, 200 kilometres from Stockholm Airport
• Access: regular hotel bus service from the airport to the castle (three-hour journey)
• Conference facilities: conference room (1 SO capacity), five meet1ng rooms, all rooms large and bright
• Bedrooms: bright and comfortable, antique furniture, well equipped, no mini bar
• Leisure: nine-hole golf course near the castle, extra charge for pool and sauna, excellent spa
· Price: $3,600 per person
• Restaurant: dining hall for 200 people, two other smaller dining rooms, Swedish dishes, other dishes if requested
Entertainment: evening entertainment by young Swedish musicians, class1cal music at lunch
• Guest reviews: beautiful views of castle grounds; owners
friendly/helpful, but staff need more training on customer serv1ce
The marketing team sent out a questionnaire to find out what type of venue the participants preferred. They have selected four to choose from . All prices include the costs of the flights.
Seaside 31 % City 28 % No preference 6 % Rural area 35 %
Task
You are members of GFDC's marketing department.
1 Work in small groups. Discuss the advantages and disadvantages of each hotel as the venue for the conference.
2 Rank the hotels 1-4 (1 = the most suitable hotel for the conference, 4 = the least suitable).
3 Meet as one group and listen to each other's ideas.
Make your final choice. Take a vote if necessary.