1- Imagine you have to entertain a group of foreign businesspeople.Which of these activities would you choose? What would you add?
historic site(s) • an opera I a concert • motor racing • tennis • a bar I a nightclub • wine tasting • a game of golf • a restaurant • the theatre • horse racing • a football match • an art gallery
2- Many companies are spending less on corporate entertaining. Do you think
this is a good idea? Why? Why not?
Vocabulary : Eating & Drinking
Which adjectives in the box form partnerships with the words below ?
1- convenient _________
You plan to take a foreign visitor out for dinner. How important are the above factors for you when entertaining guests? Discuss your ideas in pairs.
Think of a typical or unusual dish from your country. How would you describe it to a foreign visitor? Use these phrases to help you.
It's a meat/fish/rice/vegetarian dish.
It's a kind of seafood/vegetable/dessert, etc.
It's quite spicy /rich/hot/ sweet/ salty /bitter I sour.
It's called . . . . . . . . . . . . and tastes a bit like chicken/cabbage, etc.
It comes with I We usually eat it with ...
People often have a glass of . . . . . . . . . . . . with it.
It's got an unusual taste.
It's served with rice I pasta I a salad I a side dish, etc.
It's quite healthy/fattening/unusual, etc.
Listen and answer the question
Imagine a small group of foreign visitors is coming to your city.
1 Decide where you would take them for dinner. Choose a menu and a location to give them a 'taste' of your city /region/country.
2 Explain your choices to a partner.
3 join up with another pair and compare your ideas.
Listening : Corporate events
Listen to the final part and answer these questions.
Which two events were offered together on the same day?2
How did people travel from London to the first event?3
How did people travel from London to the second event?In groups, discuss these questions.
What event would you most like to be invited to? Why?2
How does entertaining affect a company's image?3
When can corporate entertainment become bribery?
Reading Corporate entertainment
Discuss these questions.
1 How important is corporate entertaining in your a) country? b) company/organisation?
2 What corporate-hospitality event would you like to be invited to?
The corporate-hospitality club asked three entertainment experts some questions. Read the article on the opposite page and put four of these questions in the appropriate places.
a) What is the most effective way of measuring corporate hospitality?
b) What are the key elements required to produce successful corporate hospitality?
c) If you had an unlimited budget, what would be included in your dream corporate-hospitality package?
d) What is the best corporate-hospitality programme you have witnessed that wasn't your own?
e) What are the biggest challenges in creating corporate hospitality?
f) How have corporate-hospitality offerings changed in the past decade?
Kate Kassar (Director, Beyond Events)
Listen to the client's aspirations and needs. Success then depends on the creation of a dynamic event, which matches and reflects the company culture and the tastes of guests.
Andrew Hodgkins ( Premier Service Director, Keith Prowse)
What makes corporate hospitality so successful is being able to offer tickets or packages for events that are sold out or extremely popular.
Alex Hewitt (Managing Director, AOK Events)
Invite your guests to something they genuinely want to attend and ensure you get the right clients attending. Make sure the event is memorable. This way the event lives forever and makes your marketing budget go further.
Creating an event with universal appeal to a potentially highly diverse audience. Finding the balance between limitless client aspirations and the boundaries of logistics and cost.
The biggest challenge is to make corporate hospitality accessible to everyone - no matter what their budget is.
Getting the pricing right and making it easy for people to attend. Few of us want to be entertained on a Sunday night at a venue with poor transport links.
Six Nations rugby hospitality in a brewery next to Murrayfield Stadium. It captured the spirit of the rugby audience. Whereas other facilities offered the usual fine dining, this one boasted draught beer, wooden benches, wintery food, rugby celebrities mingling and a party spirit, all on a lower budget.
The packages at the Emirates, Arsenal's home ground, are spectacular. and we wish we could have been involved in the Ryder Cup Europe packages.
A few years ago, my sister invited me to a private sponsor's concert in a tiny London venue in the middle of the Wimbledon fortnight, which featured John McEnroe and Pat Cash on guitar,
-Nick Mason on drums and Chrissie Hynde on vocals. Fantastic food and an unlimited bar made it the perfect event.
A one-off interactive experience that money can't buy. An event that gives its audience a real feel of the host brand, combining the adrenaline of sport with the feel-good factor of entertainment and the glamour of the Monaco F I Grand Prix.
If we had an unlimited budget, we'd love to offer sporting packages with a twist. For example, offering high-profile former so sportsmen and women to give clients a coaching session in their chosen sport before the event.
Morning golf at Wentworth with Tiger Woods and Sean Connery, followed by a helicopter ride to Le Manoir, where Raymond Blanc would oversee a spectacular lunch.
B- Work in pairs. Overall, who do you think gave the most interesting answers, and why?
C- answer this question.
If you had an unlimited budget, what would be included in your dream corporate hospitality
Language Focus : Multiword verbs
A multiword verb is a verb and one or two particles (prepositions or adverbs).
• It is sometimes possible to guess the meaning from the context.
August is too early for our conference. Let's put it off until October.
(= to delay, to arrange to do something at a later date)
• However, sometimes the meaning is difficult or impossible to guess.
I turned down their offer. ( = to refuse)
Match the multiword verbs in bold (1-8) with their definitions (a-h).
1 Who's going to look after our guests tonight?
2 We have two hours to look around the city.
3 We're really looking forward to the Tokyo trip.
4 Let's take the clients out to a Chinese restaurant.
5 Seventy staff took part in our fundraising events.
6 We were delighted that so many sponsors turned up at the event.
7 The CEO would like to take up your kind offer.
8 As we had another engagement, we had to turn down their invitation.