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VOCABULARYComplete the text with the correct words.share - value - loyalty - leader - upmarket - image - range - segment - range - repositioningTopalino is a well-known brand of sweets and chocolates owned by ABG, a company based in Maribor, Slovenia. It focuses mainly on products and was the market in exclusive confectionery.In the last two years, however, Topalino's market has declined by almost 25%. There are at least two reasons for this decline.First, supermarkets in the region are now selling sweets of similar quality at much lower prices, so more and more consumers say that Topalino is no longer for money. The economic downturn has naturally made people more price conscious, and brand is suffering as a result. A possible solution would be to reduce the price of at least a number of products so that they are in the medium of prices. Secondly, a lot of middle-aged people find the logo childish and the packaging oldfashioned and unexciting - in other words, they no longer And the brand attractive. In order to appeal to this import ant market , Topalino is thinking of its main products and expanding its product .
Complete the text with the present simple or present continuous form of the verbs in brackets.Sarika Gupta is a technology programmer, and she (love) what she (do). She (work) for Datascope, an exciting IT company based in Bangalore, the Silicon Valley of India', and she is also a shareholder in the company. Datascope (gain) an excellent reputation worldwide for its innovative products and solutions. Not only are its young engineers extremely skilled, they also (know) how to market their ideas. As a resuit, the company's fame (spread) rapidly, and currently a number of leading companies (try) to enter into some form of partnership with it.That is why this week Sarika and Vijay, her Head of Department, (not work) at Datascope. They (attend) a series of meetings with representatives from global IT companies. Sarika (know) that some of these companies (want) to outsource part of their operations to India, so she " (believe) something good for Datascope will come out of these meetings.
Complete the conversation below with the words in the box.afraid - how - opinion - perhaps - see - so - views - whyClaire : One proposal is that we bring out a new product under the Topalino brand. So, what are your on this?Nikola : In my this is the best solution if we want to regain market share.Ivan : don't we focus on our pricing policy first? Isn't thai the key issue?Jasmina : I'm I can't agree. What we need to do to begin with is reposition our market leader.Rick : about doing bolh, Jasmina? We can certainly bring out a new product and reposition another at the same time.Jasmina : I what you mean, but we've got to start somewhere, and thinking about our best·selling product is what's most important at this stage .Claire : I think too we could agree to bring out a new productlater this year.
TALKING ABOUT THE FUTUREComplete each dialogue with the correct form of will or going to.1 A: I'm afraid we haven't received a copy of the booking form yet. B: Sorry about that. If I could just have your number, I fax it over to you straight away.2 A: Have you planned the weekend excursion for our visitors from China? B: Yes, Tom show them round the old town and the harbour.3 A: I've just heard some bad news. B: What is it? A: They cancel our trip to Brazil.4 A: What about Tuesday at around nine thirty? B: Fine. I see you then.
Complete the telephone conversation. Use only one word for each gap.MG Marco Gallieri, Travel Section. Good afternoon can I help you?KM Karim Melki speaking, from Marketing. I'd to speak to Britta Keller, please.MG I'm afraid Britta isn't in today. Would you like to a message?KM Yes, please. The I'm calling is that Britta is in charge of our travel arrangements for the Dubai conference next month, and there are somechanges. First, there are now four of us instead of three. The additional name isSylvia Lohmar. And then Britta had booked us on flight LH630, leaving Frankfurtat 14.55 on Monday 6th. However, I'm afraid something's come . and we are now leaving on Tuesday. The flight is at about the same time, I think.MG Fine, I've got that, Mr Melki. Was there anything else?KM Could you just ask her to call me tomorrow morning as soon as she's made the changes?MG Right. I'll make she gets the message.KM for your help. Goodbye.
WRITINGStudy the conversation in the Skills section above and write Marco's message to Britta.
Complete each set of sentences with the same verb describing change from the box in the correct form. There are four verbs you will not need.deregulate - downsize - reassess - redevelop - relocate - restructure - retrain - update - upgrade1 The current economic climate is making people all of the purchases they make.When will the government of life? the impact of their economic reforms on the quality .We need to the situation before taking any decisions.2 If your company and you are over 50, your working life may be over. As the car industry many are leaving the country in search of work. Breaking news: TRN United, the global electronics group, its workforce by 20%.3 Could you perhaps us on h'ow the project is progressing? We continuously the files with new information. We plan to our telephone system.4 The government will soon all internal flights, so the ind ustry will probably become more competitive.They plan to the capital markets and privatise most state·owned companies. Taiwan's government pledged to its service sector within four years.5 We bought new software and had to everyone to use the database. Our agency has seen a huge increase in the number of adults looking to change careers, either as a result of job loss or a desire to in a different field.People are often reluctant to until they are convinced that their present skills are not sufficient to enable them to find work.
Complete the two conversations with the words in brackets. Use the past simple or present perfect as appropriate.A: How long (your offices I be) in this area?B: Since April 2007.A: Where (you I be) before that?B: In the city centre. But the rent (be) outrageously expensive, so we (decide) to relocate to the suburbs.A: And (you I ever I regret) your decision?B: Frankly, we (be) slightly worried about all the changes in the first couple of months, but we (soon I realise) that it was the right move. This part of town is extremely attractive, and in fact, it (develop) enormously over the last two or three years.A: So it seems you (have) a very good year so far.B: Absolutely! Sales (stand) at €14m at the end of the last quarter, and they (already I increase) by 6%.A: What about your market share?B: It (remain) stable since 2008, but we are confident it will increase when we launch our new product.A: (you I have to) make anyone redundant?B: No. At Lortex, we pride ourselves on the fact that there (not be ) any redundancies for over eight years.