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1 to take advantage of an opportunity
to raise some body's status
to enter a market
to extend a product range
to meet a need
to make a breakthrough
A. Read this extract from a talk by the head of a research and development department. Then complete the gaps (1-6) with the correct form of a word partnership. to take advantage of an opportunity - to raise their status - to enter a market - to extend a product range - to meet a need - to make a breakthrough Great ideas are generated in different ways. Sometimes a n idea may simply be when a company takes advantage of an opportunity 2, to offer more choice to existing customers. Or a great idea could allow a company to 3 which was closed to it before.Companies which are prepared to spend a lot on R & D may 4 by having an original idea for a product which others later copy, for example Sony and the Walkman.On the other hand, some products are developed in response to customer research. They come from customer ideas. These products are made to 5 , to satisfy consumer demand. Or the product does something similar to another product, but faster, so it saves time. Some people will buy new products because the product . 6 - gives them a new, more upmarket image.B. Listen and check your answers.
https://thespeakingcats.com/wp-content/uploads/2022/08/1_38d.mp3Other people will buy any 'green' product which 1 waste or 2 the environment, even if it is more expensive. If an idea is really good and the product 3 a gap m t e mar et, 1t may even an award or innovat1on.
https://thespeakingcats.com/wp-content/uploads/2022/08/1_40dddd.mp3I strongly believe that most companies can benefit from using 1 and 2 within their own company to actually develop new 3 and services. My definition of 4 is to look at what everybody else sees, and see something 5 • So that might mean looking at what you already do, and looking at where you can do it slightly differently to 6 your product range, or 7 your products into new markets. This can save 8 and money.E- Discuss these questions.1 What will be the best business idea in the next 1 5 years?2 What would you like someone to invent?
What is the great/unusual idea?
What problem does this idea solve?
Which markets are mentioned in relation to this idea?
In terms of time, at what stage of development is the idea?
DC Dynamics is an electronics company based in Boston, USA. The marketing department held a meeting to discuss their new smartphone. Listen to the meeting, then answer these questions.https://thespeakingcats.com/wp-content/uploads/2022/08/1_41.mp31 What were the main aims of the meeting?2 Which month did they choose for the launch?
Mei: Personally, I'm in favor . 1 of June. Let's get into the market early and surprise 2 our Wan: Yeah, June's too early. I think September's the best time. We can promote the smartphone strongly then, with a multimedia ?.Lincoln: What about the recommended retail price for the phone? Any thoughts on that?Mei: 4 a minute. I thought we were talking about the .5 date, not the price.Lincoln: OK, Mei, maybe we are moving a little too fast. Let's get back to the .6 •Lincoln: Good. We need to be sharp on pricing. Now, what sates outlets do you think we should 7 , Wan?Wan: No problem there. We could start with the specialist mobile-phone stores and big 8 stores. After that, we could took at other distribution .9