Complete the text with the correct words.
share - value - loyalty - leader - upmarket - image - range - segment - range - repositioning
Topalino is a well-known brand of sweets and chocolates owned by ABG, a company based in Maribor, Slovenia. It focuses mainly on products and was the market in exclusive confectionery.
In the last two years, however, Topalino's market has declined by almost 25%. There are at least two reasons for this decline.
First, supermarkets in the region are now selling sweets of similar quality at much lower prices, so more and more consumers say that Topalino is no longer for money. The economic downturn has naturally made people more price conscious, and brand is suffering as a result. A possible solution would be to reduce the price of at least a number of products so that they are in the medium of prices. Secondly, a lot of middle-aged people find the logo childish and the packaging oldfashioned and unexciting - in other words, they no longer And the brand attractive. In order to appeal to this import ant market , Topalino is thinking of its main products and expanding its product .
PRESENT SIMPLE AND PRESENT CONTINUOUS
Complete the text with the present simple or present continuous form of the verbs in brackets.
Sarika Gupta is a technology programmer, and she (love) what she (do). She (work) for Datascope, an exciting IT company based in Bangalore, the Silicon Valley of India', and she is also a shareholder in the company. Datascope (gain) an excellent reputation worldwide for its innovative products and solutions. Not only are its young engineers extremely skilled, they also (know) how to market their ideas. As a resuit, the company's fame (spread) rapidly, and currently a number of leading companies (try) to enter into some form of partnership with it.
That is why this week Sarika and Vijay, her Head of Department, (not work) at Datascope. They (attend) a series of meetings with representatives from global IT companies. Sarika (know) that some of these companies (want) to outsource part of their operations to India, so she " (believe) something good for Datascope will come out of these meetings.
PRESENT SIMPLE AND PRESENT PERFECT