VOCABULARY

Match the verbs (1-6) to the nouns (a-f) to make common collocations.

1 draw up                                                    a) press releases
2 install and maintain                             b) contracts
3 keep                                                         c) research
4 train                                                         d) systems
5 carry out                                                   e) records
6 issue                                                          f) staff

Write the name of the activity from Exercise 1 which is typically performed by each of these departments.

1 R&D                                                           
2 Public Relations                                       
3 Legal                                                           
4 IT                                                                 
5 Human Resources                                    
6 Administration                                         

Match a noun from column A with a noun from column B to complete each of the sentences below.

A                                                                          B
consumer                                                     style
sales                                                      headquarters
management                                             range
company                                                    revenue
product                                                     awareness

1- Our ability to attract top people is a reflection of our    - trying to be close to employees, clients and markets
2 Arlito's     has recently been extended and now includes a greater variety of soft drinks.
3 The travel sector is being encouraged to go green by the growing    of environmental issues .
4 The company's total     for 2009 was about £1.37bn, compared with £ 1.8bn the previous year, i.e. a 24-per-cent decline.
5 The new tax regime is an attempt to make our country a more attractive location for    

Put the sentences (a-g) in the correct order to write an e-mail.


1-   
2- 
3-   
4-   
5-   
6-   
7-   

VOCABULARY

Complete the text with the words in the box. There are some words which you will not need,

advertorial - hoardings - commercials - placepop-upsd - endorsed - flyers - point-of-sale - pop-ups - free samples - slogans - viral

You may disagree that advertising is an art, you may even find it irritating at times, but it has certainly become part of our life, The newspaper article that you started reading turns out to be an . The programme you are watching on TV is suddenly interrupted by a series of  for various consumer goods, including one for Crispin's Crisps,  by your favourite film star. And no sooner do you start surfing the Internet than  invade your screen. So you take a break and go for a stroll, only to take in once more how much  have indeed changed your cityscape. Then, on entering your local supermarket, you notice immediately that    advertising is alive and well, but do not refuse the    given away that day. Finally, you just do it - yes, you buy three packets of Crispin's and walk back home with a spring in your step,

Complete with a, an or the where appropriate.


Sweden has   long history of rules and regulations aimed at guiding citizens on the right path. A majority of Swedes seem content with the prohibitions they believe help keep their country one of    safest on Earth. As Sweden is    extremely child·focused society, much of the paternalistic protection is directed towards children. For example, all television advertising aimed at children under   age of 12 - from junk food to toys to video games - has been banned on terrestrial channels before 9 p.m. since 1991. Although it has many admirers,   ban is not entirely successful because the satellite television stations that broadcast from outside Sweden are free to target children as much as they like. Despite this, health professionals say the relatively low incidence of children's advertising has been   big factor in the exceptionally low levels of overweight children in Sweden.

Complete this presentation,


Good morning. On b    of Lintex International, I'd like to w  you all. My name's Selim Melki. As you know, I'm here loday to t  about our next global advertising campaign. I have d    my talk into three p    . F .
I'd l to state our objectives. S    , I'll explain why this time headquarters has decided to focus on celebrity endorsement, and outline the main ideas so far.
And f  , I'll look at our budget.
Please feel free to i    at any time if you'd like to ask a q .

VOCABULARY

Complete the newspaper article with the words in the box.
bankruptcy - pre·tax profits - dividend - recession - forecasts - share - gains - shareholders - investment - turnover


1-   2-   3-   4-   5-   
6-   7-   8-   9-   10-   

Complete the sentences below with appropriate prepositions .

1 There was a sharp drop   profit.
2 Profit decreased   €7.5m  €4.5m .
3 Profit decreased   €3m.
4 Profit now stands  €4.5m.
5 There was a drop   €3m  profit.

Cultures: International meetings

Complete the sentences below with the words in the box.
action-  agenda -  body - building - business - face - key - small - times

1 Different cultural assumptions mean that sometimes  language can easily be misunderstood
2 In a hierarchical culture, criticising or disagreeing with a boss or manager can result in a loss of    for both people involved.
3 In many countries, people like to go away from a meeting with a clear    plan.
4 Not all cultures have strict approaches to starting and finishing    or the duration of discussion.
5 The idea of hierarchy in a culture is one of the    areas to bear in mind.
6 The new manager has a very relaxed attitude towards meetings and sees them as the place for relationship     and developing trust.
7 The participants made    talk for a few minutes, then the Chair cleared her throat and said, 'So, let's get down to    
8 Their meetings are for clearly defined purposes, and they like to stick to the